Focus, Strengthen, Grow.
We’re on a strategic journey to become a truly global specialised chemical company driven by attractive end markets. Our new strategy will focus Synthomer on becoming a speciality solutions platform for Coatings and Construction, Adhesives and Health and Protection market segments.
This is where and how we will drive value and growth. Five core pillars, underpinned by the tenets of end-market orientation, sustainability, and innovation. And supported by the foundations of strong geographic presence, reduced complexity and robust financial performance.
Strategic evolution, not revolution
A focus on the end market
Our strategy develops our current diversified base and speciality portfolio towards and increasingly speciality oriented global chemical company. We will focus on market leading positions in attractive, innovative end markets which deliver market growth and earnings quality. We will do this through reducing our complexity via active portfolio management.
By focusing on attractive end markets, which deliver growth and earnings quality, we can unlock more value from our business and maximise efficiency.
Innovation as a critical enabler
We strive for innovation excellence, always driven by consumer and customer demand.
Key to this is anticipating consumer market trends, global megatrends and customer requirements to deliver improved and differentiated products, which create value for our customers and drive our growth. Our innovation is supported by our network of four global innovation Centres of Excellence and our sixteen local application laboratories.
Sustainability as a value driver
The demand for more sustainable products has never been so great. And we want to further embed sustainability into every aspect of our business. By finding ways to help our business and the products we make create a positive impact on the world around us, we create value for everyone.
