Synthomer’s Lithene ultra® and Lithene ActiV® liquid polybutadienes were promoted for the first time at the International Elastomer Conference, Cleveland, Ohio. This show is the premier event for the rubber and elastomer industry in North America, combining both an extensive technical conference and large trade exhibition.
Synthomer partnered earlier this year with the distributor Chemspec, part of the Safic Alcan Group, to promote Lithene® product sales into the US rubber industry. The Chemspec exhibition stand was used to prominently display the Synthomer and Lithene® names at the show, which was supported by Peter Gallagher, North American Sales Manager for Performance Polymers and Malcolm McInnes, Global Technical Service Manager for Lithene and Specials.
Mr McInnes commented:
“Detailed technical information, highlighting the benefits of both Lithene ultra® and newly developed Lithene ActiV® grades in rubber applications, was generated before the show to introduce the Lithene® brand to new prospective customers. It was a lot of work but this created significant interest and a number of new sales leads with key rubber compounders for follow up after the show – so a rewarding result”.